October 31, 2011
A Happy Day
October 6, 2011
An Icon
August 2, 2011
Magritte's Smile
July 23, 2011
Reboot
June 28, 2011
Holy Agriculture
June 12, 2011
The Real Fake
April 26, 2011
The Ladder
April 11, 2011
True East
March 13, 2011
Art of Artificial Grass
February 1, 2011
Less Is More
On a recent trip to Amman, I indulged myself in a visit to hamam, the traditional Turkish baths. After elaborate, long treatment (a subject for another story), on my way out I was served a glass of hot Turkish tea. A curious small glass had no handle, nor was any glass holder provided. Thirsty, I tried to pick it up, but couldn’t – the glass was too hot. "This is not very smart," I thought, as my memory evoked the images of elaborate silver-plated glass holders, common in a Russian tea service.
January 26, 2011
Hole in the Head
January 2, 2011
Travel to Oz
November 30, 2010
War Appeal
October 31, 2010
Heaven and Hell
July 15, 2010
Teaching in a Time of Uncertainty
June 2, 2010
My Tobi Wong
May 18, 2010
Chairs
May 12, 2010
Reality Check
March 12, 2010
The Year When Stalin Died
February 24, 2010
Bear of Life and Death
January 27, 2010
Need and Want
January 6, 2010
A Real Mendini
I got acquainted with Alessandro Mendini years before I actually met him. In the early 1980s, the Italian architect was at the helm of trendy and sophisticated Domus magazine, which in the world of publications stood out much like Apple stands in the computer industry today. Mendini’s perfect Milanese face looked straight on from the front page of every issue, where he interviewed his famous subjects. Those peculiar enigmatic interviews felt even more alluring because of my sketchy understanding of both Italian and English.
Domus Academy, where I came to Milan to study, was not directly linked to the magazine, yet Mendini’s reputation loomed larger than life over the entire school. Soon I met the man himself, who turned out to be only five-foot-four, but had an irresistible charisma. I learned also that many in Milan were unsure about his work: his message was too complex, too personal, and not too optimistic. Who else would dare to title his own monograph The Unhappy Design?
A good example of Mendini’s attitudes was a one-time performance, sometime in 1984, of which I kept an unusual souvenir: a fake Louis Vuitton purse. The counterfeits’ market was flourishing in Milan twenty-five years ago, as it probably continues to this day. The business was conducted on the street, mostly by vendors from Africa, known as “the Senegalese”. For the event, the architect had invited several of the men into an art gallery, along with their illegitimate wares. There was music and vine. Guests could buy a counterfeit bag, quite cheaply, and Mendini would then validate their purchase by attaching a new checkerboard tag and placing his initials over the old label. A fake Vuitton would become an original Mendini.
Many of design preoccupations of the time had found reflection in this simple gesture of the architect: the theme of banal object and originality, the politics of design, the redeeming quality of decoration. Above all, it had a fleeting lightness of a game. Soon the event was forgotten; I do not know how many redesigned bags, if any, remain today.
Around 1985, Alessandro Mendini joined forces with his architect-brother, Francesco, starting a second, “happy” phase of his career, which ultimately brought him much commercial success. By stroke of good fortune, I landed my first job after graduation in Mendini Brothers’ new architectural studio. Their first and only project was an unusual house on the lake Orta, entrusted to them by Alessandro’s old-time friend Alberto Alessi. Mendini’s concept was to extend his ideas of collaborative design to the scale of a villa. Different parts, designed by the likes of Michael Graves, Robert Venturi, Sottsass, even Frank Gehry, were to be merged into one coherent, decorative composition.
On my first day at work, Alessandro said with his characteristic smile: “Let’s play this game together.” Compared to my experience at American architectural offices, his work process did resemble playing. The architect would through around some outlandish ideas, which somehow would make a perfect answer to a problem at hand. Once, after we struggled in vain to line up the parapets of two joined roofs, he finally offered: “Let us just build the roofs first; then we’ll go up there, and figure it out.” Unfortunately, I did not have a chance to climb that roof. My calling soon brought me back to New York. Alessandro Mendini moved on to become a creative director at Swatch, and the brothers had built a host of Swatch stores around the world. We even managed to collaborate again – but that’s another story.
December 9, 2009
The Bust of Gold
As long as I could remember, this small bronze bust of famous Russian writer Maxim Gorky stood in my grandmother’s cupboard, among the tea sets, crystal, and other so-called family treasures. Even in my childhood, something did not seem right about this object. Why did our Jewish family keep this portrait of the most official and little-loved Russian classic? Why would my kind grandma always firmly say: “Put it back!” when I reached for the sculpture, on rare occasions when I was permitted to handle the contents of her cupboard?
Many years passed before I found out, quite by chance, a strange story of our bust.
By the late 1920s, the victorious Soviet power has declared war on its own citizens. One of the acts was a decree of confiscation of all people’s gold and jewels. Non-compliance could mean arrest, seizure of all property, and deportation to the newly established system of labor camps, the notorious Gulag.
My grandparents, of course, had a bit of savings, converted into gold coins so that it could survive inflation. They euphemistically referred to it as “something for a rainy day”. Keeping one’s own gold rather than surrendering it to the State, was not a matter of greed. Rather, it was an act of human dignity; perhaps, even an attempt at civil disobedience. They decided to sew the gold hoard into a mattress, where it laid untouched for the next twenty years.
By 1948, in the aftermath of the World War II, the aging and increasingly paranoid Stalin had initiated a statewide anti-Semitic campaign. Rumors were abound about the imminent roundup of all Jews for a forced resettlement far in the Eastern Siberia. In the face of these new dangers, our family gold in the mattress was no longer safe. It seemed unlikely that mattresses would be allowed to be taken along into the exile. My grandparents looked for a less conspicuous and more portable safe.
I do not think they saw any irony in picking the bust of Stalin’s favorite writer for hiding their coins. If anything, this seemed like an extra safety measure. They sealed the gold inside the sculpture with candle wax, where it laid hidden for another forty years, outliving the Soviet Union itself. The rainy day never came. In the 1990s, when possession of gold became a virtue rather than a crime, my mother melted the wax and released the coins, which were divided among the family.
Determined to bring this unusual souvenir back to New York, I was going through Moscow airport security when a customs official noticed a strange item in my suitcase. “It’s just a family thing, nothing valuable”, I showed him the empty bust. “Strange,” he said, “on our screens here it shows like gold”. I only smiled. The aura of gold was still there, detectable by their fancy sensors, yet the treasure itself had turned into memory, something that no State power could ever take away.
October 18, 2009
My Fiorucci
When I studied in Milan in the mid-1980s, Fiorucci store was a place of pilgrimage for nascent designers. In visual terms, the store looked like a complete opposite of MOSS: noisy, cramped, full of tourists, cluttered with colorful screaming things. If anything, it was a design version of Oriental bazaar. One could always be sure to find something new, weird, and unexpected.
Elio Fiorucci came from the family of shoe makers. Ever since his first success, making galoshes in primary colors instead of black, he loved color and pattern. In a typical Italian way, he made no distinction between furniture, clothing, and fun novelties, and his store mixed everything together. The shop’s windows on Corso Vittorio Emmanuele became an important stage for the most outrageous projects and performances of New Italian Design. Alessandro Mendini’s Dress Furniture was shown there, and so were Memphis objects and installations. In The Hot House, Andrea Branzi calls the place “one of the most progressive and well-informed cultural milieus in Milan”. (Some people will say the same about Fiorucci’s short-lived New York shop, but that’s another story, not mine.)
Among endless accessories produced by Fiorucci every summer season was this irresistible silk wrap. Two stylized grotesque types are having a drink on the beach, with a bomb falling in the background. The colors and the style unmistakably point to Nathalie du Pasquer, one of the original Memphis designers. Hardly any design student of today will have any sympathy to this strange drawing, prescient and dated at the same time. Yet back in the 80s, this wrap was too precious for me to put it to any practical use; instead, it hung on the wall like an odd tapestry in my shared apartment in Milan. Who knows, maybe the idea of my future Buildings of Disaster was hatched while contemplating this dystopian image.
After many financial troubles and changes of ownership, Fiorucci store finally closed its doors in 2003. There is no other place like that in Milan today.

















